Strategic Enrollment Management Plan

The VCU Strategic Enrollment Management Plan 2025 lays the groundwork for developing a comprehensive enrollment and student success strategy. This foundation will maximize VCU’s capacity to fulfill its mission of providing a transformational student experience that prepares diverse students for their professional, community, social and personal lives. In partnership with five SEM planning councils, we assessed our enrollment organization, mapped new directions for the future and are now working to turn plans into action.

SEM Plan 2025 ensures that we will stay focused on the entire student lifecycle, from recruitment and admission through the educational experience (academic, cocurricular and student life) and post-graduation. The key to our success is broad engagement from the VCU community, including students, faculty and staff. You are invited to learn about our planning process, read a high-level version of our plan, and track our work and progress here.

VCU student lifecycle


Graphic showing the lifecycle of a student

SEM 2025 planning process

Over 90 VCU faculty, staff and students served on five councils to guide the development of:

  • Broad-based university goals that will allow VCU to strategically increase enrollment, student success and net tuition revenue over a six-year period
  • Clear metrics for success to establish key performance indicators for the success of the plan
  • Broad-based action plans that outline timeline, responsible parties and anticipated resource needs

VCU SEM planning framework

Graphic showing the organization of the steering committees

SEM Planning Council membership

SEM plan timeline

Timeline showing progress over 2019

Undergraduate recruitment goals

Undergraduate retention goals

Graduate recruitment goal

Graduate retention goal